F.a.q

Why are A2Zoom doing this?

I recently attended an important exhibition at the National Portrait Gallery of the works of Irving Penn. Irving Pen was a post war photographer who pushed his creative boundaries of his trade. One of his projects was entitled "Small Trades" It covered everyday people with a tool or prop used within their trades and professions. They ranged from coalman, engine driver, charwomen, sculptors model, train station porter to a beer delivery man. A huge number of trades were covered. The majority of photographs were shot in studio and were black and white. It has become my inspiration to undertake a similar project but with my own twist concentrating on trades in the county of Hertfordshire. The culmination of this project will result in an exhibiton showing the diverse range of trades and those faces of the people behind them.

Why should I take part?.....

We are seeking to capture a little piece of history and you can be part of it. We are proud to be supporting the Hertfordshire Air Ambulance Service with a generous part of the proceeds being donated to this charity. All funding is through donation with no help from councils or government and it costs an astounding £130.000 per month to keep the helecoptor flying. Be first to proudly represent your industry, business or profession. This project may help to bring Wide visibility and awareness for you and your business.

How will your pictures be used?

The photograhs we choose will be featured in a forthcoming exhibition at the Hertford Theatre Gallery between the 1st and 26th May 2012. Entry is free. Additionally we are seeking to publish a book celebrating the study.

Will there be any form of acknowledgment for me and my/our business?

We will formally acknowledge all whose photographs are selected for use.

May I have a copy of the photograph used?

All people who take part will be given a single web size JPEG file of their choice from their session which will be free of charge.

Can I purchase any additional images?

Yes, additional 1Mb JPEG files can be purchased for a nominal £20.00 each with a 9" x 6" @ print starting at £14.40. Larger prints can also be purchased.

Can I use the complimentary images or purchased images for my own use?

Yes you can. Copyright permissions will be granted to allow you to use your images for personal use or for marketing and PR for your business. The only limitation is that one can not sell the images on for profit without written permission.

Are A2Zoom Photographic being paid to do this study?

No. This is a non profit making project.

How long will the project last?

It is anticipated that the project will last at least 8 months or until we consider we have fulfilled our objectives.

How many trades and professions are you seeking to cover?.

As many as is practical.

Booking?

We will contact you once we receive your application. If succesful we will arrange a time slot for your session.

Who can take part?

To qualify you simply need to work in Hertfordshire, being either a sole trader or a team player within a larger business. We would also like to include people supporting local charities or voluntary organisations.

Where are the sessions taking place?

Sessions will take place at our studios based in Knebworth.

A2Zoom Photographic
Studio Unit 2
Rear of 15 Station Road
Knebworth
Hertfordshire
SG3 6AP


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There maybe a few occasions where we may visit you in your work environment if given permission to do so.

How long do the photograph sessions last?

We anticipate each session taking on average up to half an hour.

For the techies amongst you. What equipment will you be using in the studio?

Whilst we have the latest modern cameras in studio we shall in fact be using a Leica rangefinder camera. Although it is a modern version, when it is matched with its excellent Leica prime lenses it is hard to beat in terms of quality. It is a personal view but we feel that Leica make the best lenses in the world!